Pasadena, CA - 20,000sq.ft. Research and Design Lab
Privacy without isolation, spectacle without intrusion
The friendly neighborhood setting is perfect but secrecy is paramount. IDEO makes a business out of innovation across multiple industries and sectors but they're not your typical corporation.
Transideo is a self-contained ideas factory that makes a spectacle of innovative architectural design without alienating its surroundings. It's a building that's part of the community with no front door but a facade-length museum that enables sidewalk engagement. Where privacy matters concrete appears. Where innovation takes place material boundaries disappear.
The path to innovation is often non-linear and without hierarchy. Transideo embodies this principle and replaces spatial hierarchy with associative programmatic sequences.